Your Business and the Internet

How to create a professional online presence for your business

Here’s what you need to know right now about your businesses online presence. This article will cover the first steps that any small business should take to ensure they can be found online.

Create an email address with your business name in it.

This may sound simple, but it is very important so people can recognise and associate this with your business. For small startups, a simple gmail account will do, but you should aim to have a custom address set up (yourname@yourbusiness.com) which will add further credibility to your business.

Google yourself.

Everybody does it now. Try searching for your business, what did you find? Your business should be easily found in search engines, and your customers should be able to find plenty of information about your business with ease. A great way to boost your presence in Google is by creating a free business listing at google.com/business. This adds a directory-like listing for your business that will show up in the search results.

Create a Facebook page, and use it.

Facebook, among other social platforms, is a great cost free way to have a presence online. Facebook pages generally rank pretty well in search engines, which helps you easily be found. When you create your page, you should spend some time adding your logo and making the page look nice and professional. The same goes for creating content, you should aim to post something interesting and relevant to your business at least once per week. You should avoid posting sales-ey content and stick to things that your potential customers may find interesting to build your brand rather than constantly pushing for sales.

Get a website.

Your website should be at the centre of your online marketing effort. Your website is where you can express your business in your own way and with your own style. Your website should be your virtual salesperson that’s always available to create new leads and sales for your business. Everywhere you can be found online should have a link back to your website, putting it right at the centre of attention. There are countless options for getting a website for your business. If you’re a bit tech savvy, try creating your own on a platform like wix.com. If professional and proven design is what you’re after, consider my professional website design services.

I hope this article has answered some of your questions about where to start with your online presence. If you have any more questions, please leave them in the comments below and I will get back to you.

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